Strategic Teardown / Pitch

Spitfire Audio Homepage Design Exploration

A conversion-focused redesign that turns the homepage into a funnel router, built in Spitfire's own design system. Brand-first, perpetual-first, weaning off flash sales.

Interactive

Homepage Prototype

The full 10-band homepage (0–9, including the contained Newsflash strip) with live controls: inbound source routing, hero image treatment, recommender placement, and discount policy.

Open prototype →

High-fidelity

Masthead Lab

A faithful reproduction of the live masthead with a campaign cycler, a clamped full-bleed responsive policy, a focal-safe-zone overlay, and a scrim control, tested across 10 real library images.

Open masthead lab →

Reference

Conversion Tactics Toolkit

18 CRO tactics mapped to the page, each with a brand-safe guardrail and an erosion-risk rating.

Open toolkit →

IA fix

Navigation IA

Before/after of the top-level taxonomy: one catalog with a Format facet that resolves the Instruments vs Orchestras overlap, plus a real Learn menu.

Open IA mockup →

Written strategy

Audit & Strategy (Notion)

The full content-strategy critique and redesign strategy: blueprint, acquisition layer, education channel, recommender, and tactics. May require Notion access.

Open in Notion →

Prototype uses Spitfire's live product imagery and design tokens. Proxima Nova falls back to DM Sans on unlicensed domains.